What is 3local and how can it help builders and building contractors?
3local is a location-based SEO platform that creates service-and-area pages linked to a builder’s Google Business Profile (GBP). For contractors, these pages can showcase services such as home extensions, loft conversions, kitchen installations, bathroom refits, renovations, and new builds across multiple towns and postcodes. The platform runs on a subdomain without altering the main website, and where the pages appear in search results depends on factors like competition, relevance, and site authority.
Can 3local promote different building services separately?
Service-and-location pages in 3local can be created for specific services such as bricklaying, plastering, carpentry, roofing, electrical work, or plumbing. Each page can explain the type of service, the scope of work, and its availability in a particular area.
How does 3local help highlight residential versus commercial projects?
3local allows separate campaigns for homeowners and businesses. Residential-focused pages can cover extensions, conversions, or refurbishments, while commercial pages can target shopfitting, office builds, or industrial construction projects.
Can 3local support emergency or urgent building services?
Pages can be written to feature urgent services such as storm damage repairs, structural issues, or emergency roofing. These location-specific pages make it easier for clients to find contractors ready to handle time-sensitive jobs.
Why is 3local useful for building firms with multiple crews or branches?
Construction companies with multiple offices or crews can run separate campaigns in 3local for each branch. Each campaign links to the correct Google Business Profile, ensuring that service areas, contact details, and opening hours are accurate.
Can 3local target hyper-local searches for builders?
Pages in 3local can be created for individual neighbourhoods, suburbs, or villages. This allows customers searching “builder near me” or “home renovation [location]” to see tailored local content.
What trust-building details can contractors include on 3local pages?
Pages can feature qualifications such as CSCS certification, trade body memberships like FMB, insurance cover, health and safety policies, and customer reviews. These details help reassure potential clients about professionalism and compliance.
Can 3local highlight specialist building services?
Dedicated service pages can be written for niche work such as heritage building restoration, eco-builds, barn conversions, or sustainable construction. These can target customers specifically looking for specialist contractors.
Does 3local support showcasing completed projects?
3local allows the inclusion of before-and-after images, project case studies, and descriptions of past work (with client consent). This helps demonstrate the builder’s capability and style of work.
How can builders update their services or offers with 3local?
Contractors can update campaigns in 3local to reflect new services such as smart home installations, garden rooms, or modular building solutions. Promotions like seasonal discounts or free consultations can also be refreshed to stay relevant.