What is 3local and how can it be applied to joinery and carpentry services?
Applying 3local to joinery and carpentry services involves creating location-specific service pages connected to a Google Business Profile (GBP). These pages can present work such as bespoke furniture builds, custom cabinetry, fitted wardrobes, staircases, wooden flooring, and restoration projects across multiple towns and postcodes without altering the main website. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.
Can different joinery and carpentry services be targeted separately?
Yes, 3local allows you to target services separately. Targeting different joinery and carpentry services separately means creating dedicated service-and-location pages for each type of work. For example, there could be one page for kitchen cabinet fitting, another for staircase installation, and another for handcrafted tables, each optimised for the chosen location.
How can specialist materials and techniques be highlighted?
Highlighting specialist materials and techniques involves including details such as working with reclaimed timber, sustainably sourced hardwoods, bespoke joinery finishes, dovetail joints, or hand-carved details. These specifics can help showcase the unique skills and materials used in each project.
What is the process for promoting services to both residential and commercial clients?
Promoting services to both residential and commercial clients can be achieved by creating separate service pages for each audience. Residential-focused content might cover fitted wardrobes, custom shelving, and garden decking, while commercial pages could highlight shopfitting, office joinery, or restaurant interior work.
Can large-scale joinery projects be presented alongside smaller tasks?
Presenting large-scale joinery projects alongside smaller tasks means including both in location-specific campaigns. Whole-home woodwork packages or full interior fit-outs can be featured alongside smaller repairs, such as door adjustments, skirting board installation, or bespoke shelving.
How does 3local handle multiple service locations or workshops?
Handling multiple service locations or workshops is done by running separate campaigns for each branch or workshop. Each campaign can have its own set of service pages, local coverage details, and contact information, all aligned with the relevant Google Business Profile.
What approach works for targeting hyper-local searches like villages or new housing estates?
Targeting hyper-local searches involves building service-and-location pages for very specific areas. These could be individual villages, specific neighbourhoods, or new housing estates where joinery and carpentry services may be in demand. 3local allows you to build these pages automatically.
How can 3local be integrated with an existing joinery website?
Integration with an existing joinery website typically means running 3local on a subdomain connected to the main site. This allows location-specific content to be added without changing the main website’s CMS, structure, or design.
What is the best way to differentiate between bespoke design-and-build work and standard carpentry projects?
Differentiating between bespoke design-and-build work and standard carpentry projects can be done by dedicating separate pages to each. Design-and-build might include full project management and creative input, while standard carpentry could focus on delivering work to pre-existing plans.
Can compliance, safety, and trade credentials be included in the content?
Including compliance, safety, and trade credentials means adding details such as CSCS cards, public liability insurance, adherence to building regulations, or memberships in trade bodies like the British Woodworking Federation. This can be manually added throughout the content or included in your policies, access your 3local dashboard and add any necessary credentials into the correct page.
Is it possible to display completed projects or portfolio examples?
Yes, 3local can support images, links and various other media. Displaying completed projects or portfolio examples can be done by adding before-and-after photos, close-up shots of craftsmanship, and short descriptions of the joinery process, materials used, and the project’s purpose.
How can services or target areas be updated over time?
Updating services or target areas over time might involve adding new offerings like acoustic panelling or outdoor pergolas, or expanding into new geographic areas to capture different markets. To add a new service or location, access your 3local dashboard and follow the relevant steps.
What’s the process for promoting sustainable or eco-friendly joinery?
Promoting sustainable or eco-friendly joinery involves dedicating pages to features like FSC-certified timber, low-VOC finishes, recycled materials, or energy-efficient workshop practices.
How can high-end joinery projects such as luxury kitchens or feature staircases be promoted?
Promoting high-end joinery projects such as luxury kitchens or feature staircases can be achieved through pages that focus on premium materials, intricate craftsmanship, and custom design features. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.