What is 3local and how can it be applied to painting and decorating services?
3local is a location-based SEO platform that creates service-and-area pages linked to a Google Business Profile (GBP). For painters and decorators, this means being able to showcase interior painting, exterior painting, wallpaper hanging, feature walls, textured finishes, and commercial decorating projects across multiple towns and postcodes, without altering the main website. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.
How does 3local help painters and decorators present different styles of work?
3local allows the creation of service-and-location pages that focus on specific decorating styles, whether it’s minimalist interiors, bold feature walls, heritage restoration work, or textured decorative finishes. Each page can highlight the techniques, tools, and colour palettes used, making it clear what style of work is available in each area.
Can specialist finishes like murals or decorative plaster be promoted?
Specialist decorative services such as Venetian plaster, marbling, murals, stencilling, and gilding can each be given their own service-and-location pages in 3local. These pages can include process details, finish descriptions, and examples of past work, helping to show the level of craftsmanship involved.
How can location pages reflect both domestic and commercial decorating work?
Campaigns can be structured in 3local to cover different audiences. Domestic decorating pages might focus on living rooms, kitchens, and nurseries, while commercial pages can highlight office refurbishments, shop interiors, and hospitality spaces. Each set of pages can reflect the timescales, finishes, and priorities suited to those environments.
What about showcasing restoration work for older properties?
3local content can be created to highlight specialist restoration work for heritage properties. This could include colour-matching original schemes, restoring period cornicing, and working with historically appropriate paints and finishes, appealing to customers who want to preserve traditional character.
Can time-sensitive projects be included?
Seasonal or time-driven services can be promoted through 3local by building pages for exterior painting before winter, quick turnarounds before selling a property, or redecorating business premises ahead of an opening. This helps align the service offering with common customer priorities at specific times.
What’s the process for targeting clients in new housing developments?
Pages within 3local can be written specifically for homeowners in new-build developments who want to personalise their properties. These might cover feature walls, high-end wallpaper installations, or colour upgrades, and can be hyper-localised to individual estates or developments.
Can large contracts and smaller jobs be featured together?
Both large-scale decorating contracts and smaller jobs can be included in 3local campaigns. Content can range from multi-property refurbishments or large external projects down to touch-ups, single-room repainting, or minor repairs, ensuring customers know all service levels are covered.
Can 3local highlight eco-friendly decorating practices?
Service pages can be dedicated to sustainable practices, such as using low-VOC paints, responsibly sourced wallpaper, recyclable coverings, and biodegradable masking products. These practices can be promoted in areas where eco-friendly services are in demand.
Can safety and compliance information be integrated into the content?
Pages can include important information such as public liability insurance, working at height certifications, and adherence to health and safety standards. This helps provide reassurance to customers about the professionalism of the service.
What’s the approach to integrating before-and-after portfolios?
3local supports visual content, so service-and-location pages can include side-by-side before-and-after images, close-up shots of finishes, and captions explaining the paint types, materials, and techniques used.
How can high-end decorative services be positioned for premium markets?
Premium pages within 3local can be dedicated to bespoke services like imported luxury paints, exclusive wallpaper brands, lacquer finishes, or gold-leaf detail. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.
Can I adapt my service list over time?
Service-and-location pages in 3local can be updated to reflect new offerings, whether that’s spray finishing, colour consultancy, or furniture refinishing. Content can also be expanded by adding new services or creating additional independent service pages as the business evolves.