What is 3local and how can it help event planners?
3local is a location-based SEO platform that creates service-and-area pages linked to an event planner’s Google Business Profile (GBP). For event planning businesses, these pages can showcase services such as wedding coordination, corporate event management, private parties, venue sourcing, and themed events across multiple towns and postcodes. The platform runs alongside the main website without altering it, and where these pages appear in search engines depends on factors like competition, relevance, and site authority.
Can 3local promote different types of events separately?
Service-and-location pages in 3local can be dedicated to specific event types, such as weddings, corporate conferences, birthday parties, product launches, or charity galas. Each page can describe the event planning process and target the local areas where that service is offered.
How does 3local help highlight full-service planning versus partial support?
Pages can separate full-service planning—which covers everything from concept design to on-the-day coordination—from partial services such as supplier sourcing, styling, or timeline management. This helps clients find the level of service that suits their needs.
Can 3local be used to promote destination and travel-based events?
Event planners offering destination weddings, retreats, or international events can create location-specific 3local pages. These can detail planning services in specific regions while still connecting back to the main business website.
Why is 3local useful for event planning agencies with multiple planners or offices?
Agencies with more than one office or team can run individual 3local campaigns for each location. Each campaign links to the correct GBP, ensuring that services, contact details, and coverage areas are accurate for that branch or planner.
Can 3local highlight themed events and specialist planning services?
Service pages can be written for niche or themed events such as luxury weddings, eco-friendly parties, cultural celebrations, or experiential marketing events. This ensures that specialised services are visible to the right audiences locally.
How does 3local target hyper-local searches for event planning services?
3local can create pages aimed at specific neighbourhoods, towns, or city districts. This helps event planners capture local searches such as “wedding planner near me” or “corporate event organiser [location].”
What trust-building details can event planners include on 3local pages?
Pages in 3local can feature accreditations, insurance coverage, event industry memberships, supplier partnerships, and testimonials from past clients. Including these details builds confidence with potential customers.
Can 3local promote add-on services like catering or entertainment booking?
Event planners can use 3local to showcase additional services such as catering coordination, entertainment booking, décor styling, or AV support. Each service can be tied to the relevant local area where it is available.
Does 3local support showcasing photos and case studies of past events?
Pages created in 3local can include photo galleries and case studies of past events, showing venue setups, décor, and client feedback (with permission). This helps potential clients visualise the planner’s capabilities.
How can event planners update services or promotions in 3local?
Campaigns in 3local can be updated over time to include new offerings such as hybrid event planning, sustainability-focused packages, or seasonal promotions. This ensures content reflects current services and market trends.