What is 3local and how can it help financial advisors?
3local is a location-based SEO platform that builds service-and-area pages connected to a financial advisor’s Google Business Profile (GBP). For financial services firms, these pages can highlight areas such as retirement planning, investment advice, tax planning, wealth management, mortgage guidance, or estate planning across multiple towns and postcodes. The platform runs on a subdomain without altering the main website, and where the pages appear in search engines depends on factors like competition, relevance, and site authority.
Can 3local promote different areas of financial advice separately?
3local allows the creation of service-and-location pages for specific areas of financial planning. For example, a financial advisor could run pages focused on pensions and retirement, investment strategies, insurance cover, inheritance planning, or business financial advice. Each page can be tailored to a particular service and location.
How can 3local highlight regulated qualifications and accreditations?
Pages created in 3local can feature professional certifications such as FCA registration, Chartered Financial Planner status, or membership in bodies like the CISI or CII. Highlighting these credentials helps clients understand the advisor’s qualifications and regulatory compliance.
Can 3local support targeting individual clients and corporate clients separately?
Campaigns in 3local can be split to address different client groups. Individual-focused pages might cover mortgages, personal pensions, or family insurance, while corporate-focused pages can highlight employee benefit schemes, corporate investment planning, or director pensions.
Why is 3local useful for firms with multiple offices or advisors?
Financial advisory firms with several offices or individual advisors can create separate campaigns in 3local. Each campaign is tied to the correct Google Business Profile, ensuring services, contact details, and compliance information are accurate for that branch or advisor.
Can 3local highlight specialist services such as tax-efficient investing?
Dedicated service-and-location pages can be written for specialist offerings such as ISAs, tax-efficient investments, trust planning, or cross-border financial advice. This makes niche services more visible in the areas where they are in demand.
How does 3local handle targeting hyper-local searches for financial advice?
3local can generate hyper-local service pages for particular postcodes, towns, or neighbourhoods. This ensures people searching for “financial advisor near me” in specific areas find relevant services that apply to them.
What details can be included on 3local pages to build trust with clients?
Service-and-location pages in 3local can include information such as FCA authorisation, terms of service, fee structures, data protection policies, and examples of client testimonials (with permission). These details help reassure potential clients about transparency and professionalism.
Can 3local be used to promote retirement or pension planning?
Retirement services can be featured on 3local pages, covering topics such as pension consolidation, drawdown options, annuities, and long-term savings strategies. Content can be linked to the locations where retirement planning is most in demand.
How can seasonal or time-sensitive financial services be promoted with 3local?
Pages can be updated to reflect seasonal needs such as end-of-tax-year planning, ISA deadlines, or mortgage renewal periods. This ensures services remain timely and relevant in local searches.
Can 3local display testimonials or client case studies?
3local pages can feature client reviews, ratings, or anonymised case studies of successful planning outcomes. Including these details provides real-world examples of financial guidance, provided the necessary compliance rules and permissions are followed.
How can services be updated over time in 3local?
Financial advisors can use 3local to add new services such as ESG investment advice, digital asset planning, or family business succession. Coverage areas can also be expanded into new towns and regions as the firm grows.