What is 3local and how can it help hairdressing businesses?
3local is a location-based SEO platform that builds service-and-area pages linked to a hair salon’s Google Business Profile (GBP). For hairdressers, these pages can present services such as cuts, colouring, blow-dries, extensions, keratin treatments, and bridal hair across multiple towns and postcodes, without altering the main website. Where the pages appear in search engines depends on factors like competition, relevance, and site authority.
Can 3local be used to promote different types of hair services separately?
Service-and-location pages in 3local can be dedicated to individual services, such as balayage, highlights, men’s barbering, children’s haircuts, or hair extensions. Each page can focus on the style or treatment being offered in a specific location.
How can 3local highlight specialist colouring or styling techniques?
Pages created in 3local can feature advanced techniques such as balayage, ombré, root smudging, or creative colour blends. Descriptions of products used, styling processes, and finish details can help customers understand the level of skill provided.
Can bridal and special occasion hair be promoted separately from everyday styling?
Bridal and occasion styling can be given its own 3local service pages, with details on consultations, trial runs, group packages, and wedding-day services. These can be distinct from everyday haircutting and colouring content, targeting the locations where event services are most in demand.
Why does 3local work well for salons with multiple branches?
Salons with more than one location can create separate campaigns in 3local. Each campaign connects to the correct GBP, ensuring that services, opening times, and booking details are specific to that branch.
Can 3local help target customers searching for children’s or family haircuts?
Pages can be designed to highlight family-friendly services, such as child-friendly cuts, discounts for multiple bookings, or haircare tips for younger clients. These can be location-specific, helping families find local salons that cater to them.
How can seasonal hair trends be promoted using 3local?
Seasonal demand, such as summer blonding, winter conditioning treatments, or festive party styling, can be featured on 3local pages. Content can be updated to reflect the latest trends throughout the year.
Can eco-friendly or cruelty-free salon practices be promoted with 3local?
Hair salons using eco-friendly products, cruelty-free ranges, or sustainable packaging can promote these practices on 3local pages. This type of content is especially relevant in areas where customers actively look for environmentally conscious salons.
What can 3local do to support mobile hairdressers as well as salons?
Mobile stylists can create service-and-location pages in 3local that highlight home visit services, coverage areas, and appointment availability. This ensures customers searching for at-home hairdressing can find the right service nearby.
How can 3local pages showcase stylist expertise or qualifications?
Service pages can include information about stylist training, certifications in specialist treatments, or experience with particular hair types and textures. This helps customers feel confident in choosing a stylist.
Can client photos and testimonials be included on 3local pages?
3local supports the inclusion of before-and-after galleries, customer reviews, and testimonial quotes. Salons should ensure they have client consent before sharing images or feedback online.
How can salons use 3local to promote loyalty or membership schemes?
Pages can outline loyalty programmes such as discounted treatments after a set number of visits, monthly blow-dry packages, or VIP memberships. This content can be linked to the areas where the offers are available.
Is it possible to keep promotional offers up to date in 3local?
3local pages can be regularly refreshed with details of new offers, such as introductory discounts, seasonal promotions, or package deals. Keeping promotions current helps align the content with customer demand.