What is 3local and how can it be applied to handyman services?
3local is a location-based SEO platform that creates service-and-area pages connected to a Google Business Profile (GBP). For handyman businesses, these pages can feature tasks like furniture assembly, minor plumbing, electrical repairs, painting, and general maintenance for specific towns and postcodes without altering the main website. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.
Can different handyman services be targeted separately?
3local allows you to set up separate Service-and-location pages for individual tasks or categories of work, such as carpentry repairs, flat-pack furniture assembly, garden maintenance, gutter cleaning, door and window repairs, or home safety installations. This allows each type of service to be clearly presented for specific areas.
Is it possible to highlight specialist skills or tools?
3local page content can include details of specialist skills, tools, and materials, such as working with specific power tools, using eco-friendly paints, or offering bespoke carpentry solutions. Highlighting these elements helps potential customers understand the range and quality of work available.
How can services for both residential and commercial clients be promoted?
3local allows you to tailor separate location pages for each type of client. Residential pages might focus on home repairs, shelving installations, or painting projects, while commercial pages could cover office maintenance, shop fittings, or repairs in rental properties.
Can large projects be featured alongside smaller, quick jobs?
3local campaigns can include both large, multi-day projects like a full room repaint and smaller jobs such as replacing a lock or fixing a leaky tap, ensuring the full range of services is visible in each targeted area.
Can seasonal or urgent services be included?
3local pages can highlight seasonal services like garden preparation in spring, outdoor maintenance before winter, or holiday home repairs. Urgent services such as emergency lock changes or last-minute repairs can also be included for relevant locations.
How does 3local handle businesses that serve multiple areas?
Multi-location or wide-coverage handyman businesses can run individual 3local campaigns for each service area, with pages tailored to the local market and linked to the correct Google Business Profile for that area.
Is hyper-local targeting possible for neighbourhoods or estates?
3local allows you to create service-and-location pages for very specific areas, such as individual neighbourhoods, housing estates, or business parks, ensuring content is relevant to the immediate local audience.
How does it work with an existing handyman website?
3local typically runs on a subdomain linked to the main website. This setup allows new localised pages to be added without changing the structure or CMS of the existing site.
Can both one-off jobs and ongoing maintenance plans be promoted?
3local’s location pages can distinguish between single-task services and regular maintenance contracts, enabling both short-term and ongoing arrangements to be presented clearly.
Can compliance and insurance information be added?
Details such as public liability insurance, DBS checks, health and safety policies, or trade association memberships can be displayed within the content of your pages in 3local to build customer trust.
Is it possible to show examples of completed work?
3local does support images, your pages can feature before-and-after photos, short job descriptions, and customer-approved case studies to illustrate the type and quality of work carried out.
Can services or areas be updated as the business evolves?
The list of services and locations in your 3local setup can be revised to include new offerings—like smart home installations—or to expand into new postcodes as the business grows. Every aspect of your content can be edited at any time via the 3local dashboard.
Can eco-friendly handyman services be promoted?
Page content can focus on environmentally conscious practices, such as using sustainable materials, offering energy-efficient repairs, or recommending eco-friendly products. Edit the content of your pages to reflect your practices.
What about targeting premium or specialist handyman work?
3local’s AI-generated content can highlight high-value services such as custom shelving, bespoke furniture repairs, or specialist property maintenance for heritage homes, this content can be manually changed to reflect specific and specialist services at any time. Where these pages appear in search results depends on factors like competition, relevance, and site authority.