What is 3local and how can it be applied to home remodelling?
3local is a location-based SEO platform that builds service-and-area pages connected to a company’s Google Business Profile (GBP). In the context of home remodelling, these pages can present services such as full home renovations, kitchen refits, bathroom remodels, and other project types across multiple towns and postcodes without altering the main website. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.
Can I target different types of remodelling projects separately?
Service-and-location pages can be created in 3local for specific project categories, enabling focused content on areas such as loft conversions, basement renovations, open-plan reconfigurations, kitchen makeovers, bathroom refurbishments, or exterior improvements. This approach allows each type of work to be clearly represented for the locations being targeted.
Does 3local allow me to highlight specialist styles or finishes?
3local page content can be tailored to include specialist design styles, such as modern minimalism, heritage restoration, Scandinavian, or eco-focused builds, alongside details of the materials used. Examples might include reclaimed timber, quartz worktops, porcelain slabs, or bespoke hardware, giving potential clients insight into the types of finishes available.
Can I promote both residential and commercial renovation work?
With 3local, separate pages can be developed for different client types. Residential-focused content might cover kitchen upgrades, bathroom refits, or full home transformations, while commercial content can address office fit-outs, retail rebrands, or hospitality refurbishments. This keeps messaging relevant to the intended audience in each location.
Is it possible to showcase large-scale full home remodels alongside smaller upgrades?
3local campaigns can be structured to feature a variety of project scales. Larger property-wide renovations can be shown alongside single-room updates, utility room conversions, hallway storage solutions, or targeted upgrades like flooring and lighting changes.
Can I include seasonal or event-driven content?
3local pages can be written to focus on work linked to particular times of year or specific events, such as spring and summer refurbishment projects, pre-sale home staging, winter-proofing, or urgent repair callouts. This helps ensure content remains relevant to time-sensitive search interest. All content can be created by AI or written manually, and can be edited at any time inside your dashboard.
How does 3local handle multiple service locations or branches?
Multi-location businesses can run simultaneous 3local campaigns so each office, showroom, or branch has its own set of service pages, coverage areas, and contact details aligned with its specific Google Business Profile. This keeps location targeting accurate for each branch.
Can I target hyper-local searches for neighbourhoods or new housing developments?
Yes, with 3local, service-and-location pages can be built for smaller areas, including individual postcodes, neighbourhood names, new housing estates, or regeneration zones. This enables hyper-localised targeting for home remodelling services.
Does 3local integrate with my existing remodelling website?
3local typically runs on a subdomain linked to the main website. This allows additional service-and-location pages to be added without changing the design, structure, or CMS of the existing site.
Can I promote design-and-build services as well as construction-only projects?
Yes, with 3local separate pages can be created to distinguish between full design-and-build delivery, which might include concept development, planning, and finish selection, and construction-only services where a client already has a design in place.
Can I include compliance and certification details?
Details such as building regulations, planning permissions, energy efficiency standards, insurance coverage, and trade memberships can be included within the content of your 3local pages, helping to provide clarity on compliance and professional credentials.
Does 3local support visual content like before-and-after galleries?
3local pages can include before-and-after images, project photography, mood boards, and short descriptions of completed work. These visual elements help demonstrate design style and the scope of previous projects.
Can I update services or target areas over time?
Yes, 3local is designed to grow with your business. The service list and geographic coverage can be adjusted to match changes in the business, such as adding new offerings like garden rooms or expanding to cover neighbouring towns and postcodes.
Can I promote eco-friendly or sustainable remodelling options?
Yes, 3local allows you to create dedicated pages or content sections for sustainability-focused projects. This could include information on high-efficiency heating, insulation upgrades, water-saving fixtures, FSC-certified timber, low-VOC paints, and the use of recycled or reclaimed building materials.
Does it work for targeting high-value projects like luxury kitchens or bespoke bathrooms?
3local pages can be tailored to present high-end specifications, such as custom cabinetry, stone worktops, integrated appliances, wet-room systems, luxury brassware, and artisan tiling. Where these pages appear in search engines depends on factors like competition, relevance, and site authority.