What is 3local and how can it help hotels?
3local is a location-based SEO platform that builds service-and-area pages linked to a hotel’s Google Business Profile (GBP). For hotels, these pages can showcase services such as overnight stays, conference facilities, wedding venues, restaurants, spas, and seasonal packages across multiple towns and postcodes. The platform works alongside the main website without altering its structure, and where these pages appear in search engines depends on factors like competition, relevance, and site authority.
Can 3local promote different types of accommodation separately?
Service-and-location pages can be dedicated to specific room types such as standard rooms, suites, family rooms, or luxury penthouses. Each page can describe the features, amenities, and availability of that room type in the relevant location.
How can 3local highlight both leisure and business facilities at a hotel?
3local campaigns can separate leisure-focused services such as spas, restaurants, and leisure clubs from business services like conference rooms, meeting facilities, and corporate packages. This ensures content matches the interests of different customer groups.
Can 3local target wedding and event bookings for hotels?
Dedicated service-and-location pages can be written for weddings, banquets, or special events hosted at a hotel. These pages can outline packages, venue details, catering options, and guest accommodation, tailored to the areas where demand is highest.
Why is 3local useful for hotels that are part of a group or chain?
Each hotel in a group can run its own 3local campaign linked to its Google Business Profile. This ensures that services, contact details, and localised offers are accurate for each property rather than being generalised across the whole chain.
Can 3local promote seasonal or time-limited hotel offers?
Pages can be updated in 3local to feature seasonal packages such as Valentine’s weekends, Christmas breaks, or summer family holidays. Keeping these pages current ensures customers searching locally see relevant offers.
How does 3local help hotels attract hyper-local searches?
3local allows hotels to build pages aimed at very specific audiences, such as visitors searching for accommodation near a stadium, tourist attraction, airport, or business park. This makes the hotel more visible for localised search intent.
What details can hotels include on 3local pages to build guest trust?
Pages can include star ratings, trade body memberships, awards, customer reviews, and safety or accessibility standards. This reassures guests that the hotel meets professional expectations.
Can 3local promote hotel restaurants and bars as standalone services?
Hotels can use 3local to create service-and-location pages specifically for their restaurants, cocktail bars, or afternoon tea services. These can be promoted separately from accommodation, targeting local diners as well as hotel guests.
How can spa and leisure facilities be promoted through 3local?
Spa treatments, gyms, pools, and wellness packages can each have dedicated 3local service pages. These pages can highlight treatments, membership options, or day passes available in specific towns or regions.
Does 3local support showcasing customer reviews or guest experiences?
Pages in 3local can include guest testimonials, star ratings, and event case studies. For example, a hotel might showcase a recent wedding or conference hosted at the venue, provided customer permission is obtained.
Can hotels update services or expand into new markets using 3local?
Hotels can update their 3local campaigns to include new services, such as EV charging, eco-friendly initiatives, or pet-friendly rooms. They can also expand their campaigns into new towns or regions as the business grows.