How does 3local help law firms improve local search visibility?
3local creates location‑ and service‑specific pages for the towns and suburbs you choose, linked to your Google Business Profile and supported by structured data (schema). This is designed to strengthen relevance for local queries across your wider service area. Search engines determine placement, and outcomes vary with proximity, competition, reviews and overall site authority.
Can I use 3local to focus on high‑value services like business law or litigation?
Yes. You can choose the legal services you want to highlight—such as commercial law, corporate litigation or high‑value claims—and the locations to target. Simply select your services during the set up of your 3local campaign. Visibility will still depend on local competitiveness and overall relevance.
What if I’m a barrister or consultant solicitor without a fixed office?
3local can support service‑area practitioners by publishing pages for the places you serve, even if you do not maintain a permanent office there. Appearance in results is influenced by proximity, user intent and other signals beyond our control.
I only want wills and probate clients—can 3local focus just on that?
Yes. With 3local you can prioritise specific services—such as wills, probate and powers of attorney—and limit targeting to the towns you want enquiries from.
Will 3local help if competitors already rank well in my town?
3local may help you broaden coverage into neighbouring areas where competition is lighter, while strengthening relevance in your primary location over time. Results vary by market conditions and site strength.
Is 3local useful for appointment‑only firms?
Yes. 3local is designed to build a clear local presence so people can call or book online even if you don’t accept walk‑ins or keep standard opening hours.
Can 3local help my practice expand into nearby areas with fewer providers?
3local can target surrounding towns that you wish to serve, including areas with less competition. Whether you appear there depends on proximity, content quality and overall authority.
I work in a niche area of law—can 3local still help?
Yes. With 3local you can create pages for niche services—such as agricultural law, landlord‑tenant disputes, licensing or military law—in the specific locations you choose.
Does 3local help with voice searches like “Hey Google, find a divorce lawyer near me”?
Content on 3local pages are written with clear headings and location terms that align with common conversational queries, and can be edited at any time to focus on specific search terms. Voice search visibility varies, and no specific placements can be guaranteed.
What if I stop serving a particular area—can I remove it?
Yes. You have control over services and locations. If you no longer cover a town or offer a service, the related 3local pages can be removed or redirected without affecting other areas.
Can I add case studies or testimonials to the pages?
Yes, case studies and testimonials can be added to 3local pages—where you have permission and client consent. Ensure any testimonials or case descriptions comply with the advertising and professional rules in your jurisdiction, avoid implying guaranteed outcomes and anonymise details where required.
How is this different from creating extra pages on my site manually?
You could build pages yourself. 3local streamlines and scales the process by using automation, schema and structured internal linking to generate consistent, search‑friendly location pages—reducing ongoing manual effort.
Will 3local still help if I already rank well for my town?
3local can extend your coverage into additional towns and suburbs you want to target, while supporting relevance in your main area. Rankings are not guaranteed.
How might this affect lead quality for legal enquiries?
By aligning pages to specific services and locations, enquiries made through 3local pages may better match your practice focus. Lead quality is influenced by many factors, so continue to use your usual screening and intake processes.
Can I track which areas perform best?
Yes. Although 3local does not currently have built in tracking, you can review impressions, clicks and queries in free tools like Google Search Console and monitor calls or messages from your Google Business Profile to see which towns and services drive interest.
Is there a long‑term contract or commitment?
3local plans are designed to be flexible. See the pricing page for current options, any trial availability and applicable terms. No long‑term commitment is required unless stated in the plan you choose.