What is 3local and how can it help photographers?
3local is a location-based SEO platform that creates service-and-area pages linked to a photographer’s Google Business Profile (GBP). For photographers, these pages can highlight services such as wedding photography, portrait sessions, commercial shoots, event coverage, and product photography across multiple towns and postcodes. The platform runs on a subdomain without altering the main website, and where these pages appear in search results depends on factors like competition, relevance, and site authority.
Can 3local promote different types of photography services separately?
Service-and-location pages in 3local can be tailored to specific services such as newborn sessions, headshots, family portraits, fashion shoots, or drone photography. Each page can describe the style, process, and availability in the chosen area.
How does 3local support wedding and event photography?
Pages in 3local can highlight wedding and event services, including consultation details, coverage packages, editing styles, and delivery formats. These can be written for specific towns or venues to connect with couples and organisers searching locally.
Can 3local be used to promote studio photography as well as on-location shoots?
Photographers with studios can create 3local pages for in-studio sessions, while separate pages can cover on-location services such as outdoor shoots, workplace photography, or destination events. Each service type can be connected to the relevant area.
Why is 3local useful for photographers with multiple studios or service areas?
Photographers operating across different towns or studios can run separate campaigns in 3local for each location. Each campaign is tied to the correct GBP, ensuring contact details, services, and booking information are accurate for that area.
Can 3local highlight specialist photography styles or techniques?
Pages can be created for niche services such as black-and-white photography, fine art portraits, astrophotography, or time-lapse projects. This ensures that specialist services are more visible in the areas where they are in demand.
How does 3local help target hyper-local searches for photographers?
3local allows photographers to build pages aimed at specific neighbourhoods, villages, or districts. This makes it easier for potential clients searching “photographer near me” to find services in their exact area.
What trust-building details can be included on 3local photographer pages?
Pages can feature professional memberships, insurance coverage, years of experience, client testimonials, and portfolio highlights. This helps build credibility and reassurance for clients booking photography services.
Can 3local be used to promote commercial and brand photography?
Businesses looking for product photography, branding shoots, or corporate headshots can be targeted through dedicated 3local service pages. These can be tailored to commercial districts, retail areas, or business parks.
Does 3local support showcasing photo galleries and client reviews?
3local allows inclusion of image galleries, case studies, and customer reviews (with permission). Visual examples of past work help potential clients see the photographer’s style and quality.
How can photographers update services or offers using 3local?
Photographers can update their 3local campaigns to reflect new services such as videography, social media content packages, or seasonal promotions like holiday mini-sessions. Expanding services and coverage areas keeps the content relevant as the business grows.