What is 3local and how can it help recruitment agencies?
3local is a location-based SEO platform that creates service-and-area pages linked to a recruitment agency’s Google Business Profile (GBP). For recruiters, these pages can highlight services such as temporary staffing, permanent placements, executive search, sector-specific hiring, and contract recruitment across multiple towns and postcodes. The platform runs on a subdomain without altering the main website, and where the pages appear in search results depends on factors like competition, relevance, and site authority.
Can 3local promote recruitment for different sectors separately?
Service-and-location pages in 3local can be dedicated to industry-specific recruitment such as healthcare, IT, construction, finance, hospitality, or education. Each page can highlight sector expertise and target the regions where demand is highest.
How does 3local help showcase temporary versus permanent recruitment services?
Pages created in 3local can separate temporary staffing, permanent placements, and contract roles. This allows candidates and employers to see exactly what type of recruitment service is available in their location.
Can 3local target executive search and specialist roles?
Dedicated service-and-location pages can focus on executive search, niche talent sourcing, or hard-to-fill specialist roles. Content can be tailored to highlight processes such as headhunting, candidate screening, or market expertise.
Why is 3local useful for agencies with multiple offices?
Recruitment agencies with several offices can run individual campaigns in 3local for each branch. Each campaign connects to the correct GBP, ensuring service coverage, contact details, and job postings are accurate for that location.
Can 3local highlight recruitment campaigns for local businesses?
Pages in 3local can promote services such as bulk hiring for new branches, seasonal recruitment drives, or long-term staffing partnerships. These can be targeted at employers within specific towns or business districts.
How does 3local support hyper-local job searches?
3local can create pages tailored to specific neighbourhoods, towns, or postcodes. This ensures job seekers searching “jobs near me” or employers looking for “local recruitment agencies” find the most relevant service.
What trust-building details can recruitment agencies include on 3local pages?
Pages can feature accreditations such as REC membership, GDPR compliance, candidate screening processes, equal opportunities policies, and client testimonials. These details help establish professionalism and credibility.
Can 3local promote job seeker services alongside employer recruitment?
Service-and-location pages can cover support for candidates such as CV advice, interview coaching, or job alerts. These can be separated from employer-focused pages, ensuring both audiences find tailored information.
Does 3local support showcasing testimonials and case studies?
Recruitment agencies can use 3local to display testimonials from clients, candidate success stories, and anonymised case studies of successful placements. This content helps demonstrate effectiveness and industry expertise.
How can services and offers be updated with 3local over time?
Campaigns in 3local can be updated to reflect new industries served, emerging recruitment methods, or regional expansions. Agencies can also add seasonal promotions such as discounted rates for bulk hires or graduate schemes.