What is 3local and how can it help tree service businesses?
3local is a location-based SEO platform that creates service-and-area pages linked to a tree service company’s Google Business Profile (GBP). For arborists and tree surgeons, these pages can highlight services such as tree felling, crown reduction, stump grinding, hedge trimming, and emergency callouts across specific towns and postcodes. The platform runs alongside the main website without altering it, and where the pages appear in search engines depends on factors like competition, relevance, and site authority.
Can 3local promote different tree services separately?
Service-and-location pages in 3local can be dedicated to specific services such as pruning, hedge cutting, stump removal, planting, or site clearance. Each page can provide details of the service and the local areas where it is available.
How does 3local help highlight both residential and commercial tree work?
Separate campaigns can be created in 3local to target homeowners with services like garden tree care and hedge trimming, while commercial campaigns can focus on larger jobs such as tree removal for schools, parks, developers, or estates.
Can 3local support emergency and storm-damage tree services?
Pages created in 3local can focus on urgent services such as storm-damaged tree removal, emergency clearance, or unsafe tree inspections. These pages can be linked to specific areas where emergency callouts are offered.
Why is 3local useful for tree service businesses with multiple depots or crews?
Companies operating from more than one depot can run individual 3local campaigns for each branch. Each campaign connects to the correct Google Business Profile, ensuring that service areas, contact details, and operating hours are accurate for that location.
Can 3local target hyper-local areas for tree surgery and maintenance?
Hyper-local targeting in 3local allows pages to be created for specific villages, suburbs, or neighbourhoods. This ensures that customers searching “tree surgeon near me” see results directly tied to their community.
What compliance or safety details can be included on 3local tree service pages?
Pages in 3local can feature qualifications such as NPTC or LANTRA certifications, public liability insurance, and health and safety policies. Including this information reassures customers about professional standards and safe working practices.
How can 3local showcase eco-friendly or sustainable tree services?
Service pages can highlight practices such as eco-friendly waste disposal, wood recycling, replanting schemes, and wildlife-friendly tree management. These details help promote environmentally conscious services.
Can 3local support niche services like tree surveys or consultancy?
Specialist services such as arboricultural reports, mortgage tree surveys, or consultancy for planning permission can each have dedicated service-and-location pages. This allows these less common but high-value services to be more visible locally.
Does 3local support showcasing before-and-after examples of tree work?
3local allows businesses to include before-and-after images, galleries of completed projects, and case studies of past work. These visuals help potential clients understand the quality and scope of services offered.
How can services or coverage areas be updated over time in 3local?
Tree service companies can update 3local campaigns to include new offerings such as eco-mulching, woodland management, or specialist equipment hire. Coverage can also expand into new towns and rural areas as the business grows.