Local Business Money Model Training

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Local Business Money Model Training – Checklist

Use this step-by-step guide alongside the video training to build and grow your local business with confidence.

✅ Weeks 1–2: Business Setup

  • [ ] Set up a simple website (Wix, Squarespace, GoDaddy Site Builder, Weebly).
  • [ ] Purchase a domain and hosting (~$200 recommended rather than free subdomain).
  • [ ] Fill your site with essential business info:
    • Terms of Service
    • Privacy Policy
    • Cancellation Policy
    • Support email, phone number, contact form
  • [ ] Create a Google Business Profile (GBP).
  • [ ] Remember: Website = ID (identity) and GBP = CV (social proof).
  • [ ] Start collecting reviews and testimonials on GBP.

✅ Weeks 2–3: Expansion With 3local

  • [ ] Install and configure 3local.
  • [ ] Generate SEO-optimised pages for every town, village, and suburb in your chosen radius.
  • [ ] Submit your site to Google Search Console.

✅ Weeks 2–26: Content & Reviews Focus

  • [ ] Consistently add and improve website content.
  • [ ] Expand and enhance content on 3local pages.
  • [ ] Add images, service descriptions, offers, and pricing details.
  • [ ] Get as many GBP reviews as possible (use QR codes and small incentives if needed).
  • [ ] Prioritise social proof and topical relevance.

✅ Week 26: Bring in Experts

  • [ ] Consider hiring a local SEO agency (never from ads).
  • [ ] Verify the agency’s own website ranks and that their GBP has strong reviews.
  • [ ] Avoid “one-size-fits-all” SEO packages.
  • [ ] Allocate ~20% of revenue to SEO (e.g., £1k/month if making £5k).
  • [ ] Allow 3–6 months for major results.

✅ Weeks 39–52: Regional/National Expansion

  • [ ] Set up new 3local radius sites for additional cities or regions.
  • [ ] Connect new locations to the same website and GBP (no need for new profiles).
  • [ ] Submit new sites to Google Search Console.
  • [ ] Have your SEO agency optimise new locations under the same budget.
  • [ ] Scale steadily (1 new area per quarter is recommended).

✅ Ongoing Habits

  • [ ] Always collect and showcase reviews.
  • [ ] Keep adding fresh, relevant content regularly.
  • [ ] Use QR codes to make leaving reviews easy.
  • [ ] Maintain control of your assets (website, GBP, 3local) so you’re never dependent on an agency.

This checklist is your companion to the Local Business Money Model training. Follow it step by step and you’ll have everything in place to scale your business from local to national.

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